Marketing & ABM
Strategy
A unified approach aligning End-of-Year campaigns with targeted Account-Based Marketing.
Marketing & Sales
Collaboration Engine
Aligning forces to execute a high-impact End-of-Year campaign that drives qualified traffic and converts interest into pipeline.
ABM & Prospecting Strategy
A unified Account-Based Marketing approach where sales outreach is perfectly timed with marketing air cover. We target high-value accounts with personalized messaging that resonates with their specific end-of-year goals.
- Targeted Account Lists (TAL) Alignment
- Orchestrated Multi-Channel Touchpoints
End-of-Year Campaign
Capitalizing on Q4 budget flush and 2024 planning. We will collaborate to design a compelling "Christmas/EOY" offer that drives urgency and directs traffic straight to the Vbrick website for conversion.
- Seasonal Urgency Drivers
- Direct-to-Website Traffic Generation
The Synergy Effect
By locking arms on this campaign, we ensure that every marketing dollar spent on driving traffic is met with a sales team ready to capture, qualify, and close.
Coordination Mechanics
| Frequency | Activity | Owner |
|---|---|---|
| Weekly | Content calendar shared and reviewed | Marketing → KP |
| Daily | Website visitor list pulled and prioritized | KP (with coaching) |
| Daily | KP outreach synced to content themes | KP |
| Daily | Social engagement on marketing posts | KP |
| Weekly | Pipeline review: what's working, what's not | Jeff + KP + Marketing |