Targeting &
Tech Stack
Leveraging Sales Intel, Salesforce, and LinkedIn Sales Navigator to build high-probability prospect lists.
Precision Targeting with
Sales Intel & LinkedIn
We don't guess. We use data. By integrating Sales Intel's intent data with LinkedIn Sales Navigator's engagement tools, we build a high-probability prospecting list that prioritizes active buyers.
VisitorIntel
Identifies companies visiting Vbrick's website by matching IP addresses. These aren't cold prospects—they've raised their hand.
PredictiveIntent
Flags companies showing buying signals based on content consumption across the web, even if they haven't visited your site yet.
Salesforce & LinkedIn Sync
Seamlessly pushing tiered accounts into Salesforce and Sales Navigator for coordinated, multi-channel execution.
List Building Methodology
Bottom-Up Intelligence Gathering
We don't just target the C-Suite blindly. KP will systematically reach out to salespeople and lower-level managers first to gather critical intel. This "ground-level" reconnaissance allows us to craft hyper-relevant messaging for Directors, VPs, and C-level executives, significantly increasing response rates.
Define Ideal Customer Profile (ICP)
Establish clear criteria: Industry, Company Size, Geography, Technographics, and Business Triggers.
Pull VisitorIntel Data (Daily)
Export previous day's visitors, filter against ICP, cross-reference Salesforce, and prioritize by engagement depth.
Layer in PredictiveIntent
Identify companies showing buying signals for relevant topics, even if they haven't visited Vbrick yet.
Enrich & Validate
Identify 2-3 contacts per account, pull direct dials, verify emails, and confirm active LinkedIn profiles.
Tier the List
Segment into Tier 1 (High Intent), Tier 2 (Good Fit), and Tier 3 (Nurture) for appropriate cadence enrollment.
Quality Standard
No account enters the cadence without at least one verified phone number AND one verified email. Incomplete data wastes time.